Marketing Strategies

Distribute Coupons: 
Email a coupon to clients
Blog About it and share on sm and email 
post coupon to online business directories and social networks-local.com
add a coupon banner to website
offer facebook and instagram users special discounts
purchase paid banner ads
film a short film and promote on fb and instagram
go viral - make coupons shareable so people can share with friends 
put coupons on Groupon
ValPack Mailer-direct mail paper coupons


LEAD GENERATION IDEAS: 
-Influencers
- SL360 lead generation 


Types of Content
Lists
How-to 
Q & A
SEO- Find a keyword your audience is looking for, and publish content to provide that information.
Case studies
Testimonials
Influencer quotes 
Interviews 
demos 
comparisons and versus content 


BEFORE THE SALE:
-Offer the chance to sign up for a free product 
- Leverage the use of influencers in the handmade and woodworking industries. 
- Create How-to content 
- Use customer interaction strategies
- blog poles and quizzes
- Make things with multiple uses!
- Catalog thru direct mail
- Direct marketing strategies
- Referral Program
- Banner

DURING THE SALE 
- Referral Program

AFTER THE SALE: 
- Drop a gift certificate in their package
- Email a coupon to them after purchase
- Get a coupon for taking a survey
- Send a personalized thank you note

PAID MARKETING; 
Facebook
Craigslist - Multiple cities for admin and markting work

-Amazon Prime>>Amazon handmade account

-FB ads

-Google ads

- Offer discounts in the store

Marketing Survey Questions: 
Demographic Questions
What is your age?
What is your gender?
What is your household size?
What is your household income?
What is your profession?
What is your education level?
Where do you live?

Psychographic Questions
You may want to ask about their interests, hobbies, opinions or anything else that will help you learn more about your customers. 
Buying Pattern Questions 
Do you ever purchase _______?
If so, who in your household makes the buying decision?
Where do you go when you are looking for _______?
How often do you purchase _______?
How long does it take you to make a buying decision? 
What is your typical budget for _______? 
How far would you travel to make the purchase?
Benefits Questions
What features do you look for when you purchase _______?
What specific benefits do you look for in _______?
What problems motivate you to purchase _______?
What needs are you trying to meet when you purchase _______?
How do you hope _______will make your life better?