HOW TO WRITE A GREAT HEADLINE

ALWAYS TURN TITLES INTO CONTENT by writing effective blog posts for each title. 

1. "WHO ELSE WANTS______?"
2. "THE SECRET OF _________?" (Share insider knowledge and translate it into a benefit for the reader.) EX: "The Secret of Successful Podcasting"
3. "HERE'S A METHOD THATS HELPING ____ TO ____." EX: "Here is a Method That is Helping Homeowners Save Hundreds on Insurance"
4. "Little Known Ways to [blank]"  EX: Little Known Ways to Lose Weight Quickly and Safely
5.  "Get Rid of [problem] Once and For All"
6. "Here’s a Quick Way to [solve a problem]" EX:Here’s a Quick Way to Get Over a Cold"
7. "Now You Can Have [something desirable] [great circumstance]"
8. [Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

Speak Spanish Like a Diplomat
Party Like Paris Hilton
Blog Like an A-Lister

9. "Have a [or] Build a [blank] You Can Be Proud Of"

Appeal to vanity, dissatisfaction, or shame. Enough said.

Build a Body You Can Be Proud Of
Have a Smile You Can Be Proud Of
Build a Blog Network You Can Be Proud Of

10. What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

What Everybody Ought to Know About ASP
What Everybody Ought to Know About Adjustable Rate Mortgages
What Everybody Ought to Know About Writing Great Headlines

-use keyword tool to pick out 30 topics in each field to write about.

Resource: 
http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/